Playtech unveils Rainbow Riches Bingo
(UK).- Playtech has launched Rainbow Riches Bingo – the first-ever bingo game of the iconic cross-channel brand. The UK’s popular retail slot game, which enjoys success in the land-based bingo market, is available as a mobile and online bingo variant.
Rainbow Riches Bingo will launch with a £100,000 promotion in the run up to St Patrick’s Day on March 17th.
Playtech’s development of the game was mobile-led, first aimed at handsets and tablet platforms, and then followed by desktop client delivery.
Rainbow Riches™ Bingo includes two new, industry-first, network-based jackpots ensuring a maximum amount of daily winners. Split between gold, silver and bronze prize bands along the games’ ‘Rainbow Road’, the first jackpot is triggered once the correct amount of shamrocks has been drawn.
The second jackpot is triggered on an individual basis via the wishing well bonus. Players select a lucky number and every time their number is drawn, they collect a gold coin. Once a player fills his or her well, a bonus is awarded.
Gary Keaney, Head of Bingo, Playtech, said: “I’m incredibly proud to bring such an established brand to the Playtech Bingo network. Rainbow Riches has an extremely loyal community and we have worked very hard to build and deliver further social elements to the new game that will both engage existing players, and also attract a new audience.
“With such an innovative and mobile-focused product, we have kicked off 2015 with a bang and I’m extremely confident we will continue to build on this throughout the year.”
Jeremy Bowskill, Vice President & Chief Technology Officer – Interactive, Scientific Games, said: “The Playtech Bingo team have done a fantastic job with Rainbow Riches Bingo, adding some highly innovative new features that differentiate the product from our standard player-popular Rainbow Riches bingo side games as well as remaining true to the brand’s original and classic gameplay, bonuses and characters.”
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting.
The group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has more than 3,900 employees located in 14 countries. Its leading gaming applications include casino, bingo, poker, sports betting, live, mobile and social gaming, casual and fixed odds games.
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