William Hill in omni-channel launch of NYX Gaming Group’s Judge Dredd
NYX Gaming Group Limited announced its latest omni-‐channel launch with the release of proprietary games studio NextGen Gaming’s latest premium branded SUPERBET slot, JUDGE DREDD
Judge Dredd stories have for over 37 years generated millions of fans worldwide through comic books, graphic novels, role-‐playing games, video games and movies. NYX’s exclusive licensing deal allows for the creation of games featuring the popular 2000 AD character. The game is exclusively live across William Hill’s UK land based estate as well as being available mobile & online via NYX OGS.
David Johnson, Commercial Director at NYX Gaming Group said “I’m delighted William Hill has chosen to leverage Judge Dredd as a UK LBO market exclusive. Available across our industry’s widest distribution network (NYX OGS) for mobile and desktop, the land based version of the game benefits from a modified math model to suit the LBO market. High profile brands such as Judge Dredd, supported by best in breed NextGen game engines are invaluable for the acquisition and retention efforts of our operator partners and I’m confident the game will replicate its success online, in-‐store.”
Andrew Sackey, Head of Product & Content at William Hill said “This omni-‐channel launch with NYX Gaming Group allows for even more of our players to enjoy premium gaming content across our channels – that is exclusively in all of our UK shops, on the go via mobile and via traditional desktop.”
